Business Forum

Aging Means Business in Atlanta

Friday, November 20, 2009, at 8:30 am
Atlanta Marriott Marquis, Atrium A704
265 Peachtree Center Avenue
Atlanta, GA 30303

Registration (includes breakfast, lunch, and reception sponsored by MIT AgeLab):
$149 - Regular (not registered for GSA's 2009 Annual Scientific Meeting: "Creative Approaches to Healthy Aging"*)
$99 - Aging Services Network Discount (AAAs, Affiliate Contractors, and Aging Organizations)
$79 - Attendees of GSA's 2009 Annual Scientific Meeting: "Creative Approaches to Healthy Aging"*

Considered a top business city and transportation hub, Atlanta is the nation's third largest concentration of Fortune 500 companies. This metropolitan region has one of the nation's most rapidly expanding senior and pre-senior populations, making it the ideal location for GSA’s Business Forum: Aging Means Business in Atlanta.

This one-day business and aging forum will provide a rare opportunity for top-ranked national academic experts on economics, gerontology, and consumer behavior to engage in dialogue with Atlanta business leaders interested in understanding, attracting, and capitalizing on a growing senior market.

Presentations will address the enormous potential for targeting the senior market, life-course perspectives on the psychology and economics of consumption, effective strategies for marketing to older adults, and spotlight specific industries—including financial services, entertainment, technology, pharmaceuticals, insurance, and the “grandparent economy.”

View the agenda here.

* This event is part of GSA’s “Creative Approaches to Healthy Aging” conference, to be held November 18-22 in Atlanta, GA, at the Hilton Atlanta and the Atlanta Marriott Marquis. An estimated 3,500 professionals in the field of aging are expected to attend, and the program schedule contains more than 400 scientific sessions featuring interdisciplinary research on aging. GSA’s preliminary program is available here.

Presenters

	Joseph F. Coughlin, PhD is founder and director of the Massachusetts Institute of Technology AgeLab. He is one of Fast Company magazine’s "100 Most Creative People in Business” and was named by The Wall Street Journal as one of “12 pioneers inventing the future of aging and how we will all live, work and play tomorrow.” His research seeks to understand how demographic and social trends, human behavior and technology converge to drive future innovations in business and government. He also consults to governments, financial services, consumer products, transportation, retailers, IT and health firms worldwide.
	Laura L. Carstensen, PhD, is the founding director of the Stanford Center on Longevity, and a professor of psychology at Stanford University. Carstensen is best known for her socioemotional selectivity theory, a life-span theory of motivation, and has published over 100 articles on life-span development. Her most current empirical research focuses on ways in which motivational changes influence cognitive processing. Her latest book, A Long Bright Future: An Action Plan for a Lifetime of Happiness, Health, and Financial Security, was published in 2009 by Random House.
	Neil Charness, PhD, is the William G. Chase Professor of Psychology and an Associate in the Pepper Institute on Aging and Public Policy at Florida State University. Neil's current research interests focus on age and technology use by older adults, funded by NIA through CREATE III. Current projects include remote vital sign monitoring and techniques for modeling older technology users. He has authored or co-authored over 100 journal articles and book chapters, including the recent 2009 book by the CREATE group: Designing for Older Adults: Principles and Creative Human Factors Approaches, Second Edition.
	Neal E. Cutler, PhD, is Executive Director of the Center on Aging of the Motion Picture & Television Fund in Woodland Hills, California. The Center is developing a portfolio of services to support aging in place that includes transportation, computer-assisted social engagement, home remodeling and renovation, social services, and home health monitoring. Dr. Cutler is also Dean of the American Institute of Financial Gerontology, a professional educational partnership with the University of North Carolina at Greensboro that provides targeted gerontological training to qualified financial services professionals through a certification program leading to the Registered Financial Gerontologist® designation. As Adjunct Professor at the Andrus Gerontology Center of the University of Southern California he teaches a seminar in Business and Aging.
	William H. Frey, PhD, is an internationally regarded demographer, known for his research on migration, and U.S. urban and regional demographic change, as well as for his expertise on the U.S. Census.  Frey’s demographic expertise draws from his more than two decades at the University of Michigan where he is on the faculty of the University’s Institute for Social Research and Population Studies Center. He has authored well over 100 publications and several books including Regional and Metropolitan Growth and Decline in the US (Russell Sage, 1988, with Alden Speare, Jr); and America By the Numbers: A Fieldguide to the US Population (The New Press, 2001 with Bill Abresch and Jonathan Yeasting).
	Mary Furlong, EdD, president and CEO of Mary Furlong & Associates, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes IBM, Johnson & Johnson, Merrill Lynch, Viacom (CBS), Advance Publications, Proctor & Gamble, Pfizer, Microsoft, regional Bell operating companies and AARP. In addition, Mary is a professor of entrepreneurship at the University of Santa Clara, and founder of SeniorNet and ThirdAge Media. Furlong’s book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace, was published by Financial Times Press in 2007.
	David A. Lindeman, PhD, is Director of the Center for Aging and Technology, an initiative of The SCAN Foundation and the Public Health Institute. The Center focuses on identifying and evaluating best practices in the diffusion of emerging technologies that enhance home and community-based care for seniors, and serves as a state and national resource base for providers and policymakers. Previously, Dr. Lindeman was the founder and Director of the Mather LifeWays Institute on Aging in Evanston, IL, an applied research and education center. He has served as director or co-director of federal, state and foundation coordinating centers/program offices, including those for the National Institute on Aging and California Department of Health Services.
	John Migliaccio, PhD, RFG, is Director of Research at MetLife's Mature Market Institute (MMI). In this role, he is responsible for MMI’s research initiatives in aging. Prior to joining MMI, John was President of Maturity Mark Services Co., an international strategic planning, marketing and market research consultancy serving major corporations; financial services companies; federal, state, and local government agencies and nonprofit organizations focusing on boomer and senior market consumers. He was also President of the American Institute of Financial Gerontology (AIFG), a leading educational provider for the financial services and legal professions about the senior consumer and their families. Dr. Migliaccio has received awards from the American Society on Aging for his leadership in business and aging and from the National Council on Aging’s National Institute of Senior Centers for innovative research on aging.
	Kenneth A. Mitchell, MSW, is State Director for AARP Georgia, with responsibility for coordinating AARP’s advocacy, education, and community service activities throughout the state. Mr. Mitchell opened the AARP Georgia State Office in 1995 with a staff of two people, and, today, his staff of nine oversees over one million members in Georgia. Prior to joining AARP, Mr. Mitchell was employed in leadership positions for the Special Unit on Aging, Department of Human Services, State of Oklahoma, with statewide oversight of the Older Americans Act programs for older adults. Mr. Mitchell received his Masters of Social Work in Policy, Planning and Administration from Western Michigan University. He has worked in the field of aging at the community, state, regional, and national level for over twenty five years
	Harry R. Moody, PhD, is Director of Academic Affairs for AARP.  Before coming to AARP, he served as Executive Director of the Brookdale Center on Aging at Hunter College and Chairman of the Board of Elderhostel.  He is the author of many articles and books, including Aging: Concepts and Controversies (now in its 6th edition); Ethics in an Aging Society; and The Five Stages of the Soul: Charting the Spiritual Passages That Shape Our Lives, translated into seven languages worldwide.  He is completing a new book, The New Aging Enterprise, highlighting “good to great” organizations in the field of aging.
	Gary Moulton, PhD, is a product manager in Microsoft's Trustworthy Computing Group. He is responsible for the company's strategic initiatives that focus on the use of technology by older adults (50+). Prior to his current position he was responsible for Microsoft's vendor program for assistive technology manufacturers. He held a similar position at Apple before joining Microsoft in 1995. He was trained as a clinician and, at the beginning of his career, worked with individuals with disabilities. He also has taught undergraduate and graduate courses in human development.
	Glenn Ruffenach is the editor of The Wall Street Journal’s “Encore” report, which debuted in 1998.  As the paper’s guide to retirement planning and living, it offers articles about personal finance, travel, health, and lifestyles. Additionally, Mr. Ruffenach created a column about retirement, also titled “Encore”, for The Wall Street Journal Sunday, which now appears in more than 70 newspapers around the country. He co-authored the Complete Retirement Guidebook: How to Plan It, Live It, and Enjoy It, published by Random House in 2007.
	Jon Sanford, M. Arch, is Director of the Center for Assistive Technology and Environmental Access and Adjunct Associate Professor of Architecture at Georgia Tech, and a Research Architect at the Rehab R&D Center at the Atlanta VA Medical Center. Mr. Sanford was one of the primary authors of the Principles of Universal Design. His current work focuses on enhancing participation of older adults at home, work and in the community through an understanding of environmental barriers and facilitators to mobility and the use of interactive communication and video technologies to provide in home care.  He serves as the current chair of the Physical Environments and Aging Network at GSA.
	William (Bill) L. Strang is Vice President of operations at TOTO USA, the world’s largest plumbing products manufacturer, with responsibility for all operations, including supply chain, design and development engineering, quality, ISO, and environmental issues. His experience ranges from automotive engine manufacturing, to stern tube shaft seals for fast attack submarines, to pharmaceutical applications, to petrochemical facilities, to agricultural equipment manufacturers. Bill was honored in 2008 with the prestigious Argon Award for leadership in sustainability. Previous winners of this award include Ted Turner, Arthur Blank, co-founder of Home Depot.
	Sandra Timmermann, Ed.D., is an Assistant Vice President of the Retirement Strategies Group at MetLife, and the Director of the MetLife Mature Market Institute in Westport, CT. The Institute informs product development, enables MetLife associates to better understand and engage mature customers, and influences public opinion. Prior to joining MetLife, Sandy held senior staff positions with several national aging organizations including the American Society on Aging, AARP and SeniorNet.  Earlier in her career, Sandy worked with corporate clients as an in public relations and marketing agencies. Sandy is the Financial Gerontology columnist for the Journal of Financial Service Professionals, and has been interviewed by major media including the Wall Street Journal, the New York Times, and USA TODAY.
	Forum organized in partnership with GSA's Business and Aging Interest Group and AGHE's Task Force on Business and Aging.
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