New GSA Publication: “Dementia-Related Psychosis: Gaps and Opportunities for Improving Quality of Care"

(Coming soon)

reframing 2019

Join us as we challenge the “conventional wisdom” on aging with the Reframing Aging Initiative — a long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society.

Ultimately, this greater understanding will counter ageism and guide our nation’s approach to ensuring supportive policies and programs for us all as we move through the life course.

Read GSA's press release about the launch of the initiative.

Key Concepts: Why We Need This Work

While changing cultural perceptions is not easy, the alternative is to acquiesce to an unacceptable status quo that undermines our ability to build support for aging-friendly policies, necessary research investments, and the future of our every-generation-nation. Let’s change the 'conventional wisdom' on aging together.

—James C. Appleby, GSA CEO

Widespread misunderstanding about the aging process and lack of information about how older people contribute to society have led to pervasive ageism. Research by the FrameWorks Institute found that the public believes aging is synonymous with decline and dependency, and that the aging process is a battle to be fought.

Those of us in the field of aging know that “age is just a number” and that, with systems in place to support wellbeing in later life, our society can benefit from the longevity dividend offered by our aging population.

For a quick, two-minute overview of the key concepts behind the initiative, start with this interview of Julie Sweetland of FrameWorks Institute recorded at the IAGG World Congress hosted by GSA in 2017.

Read further to find out how you can change the conversation, be more persuasive, answer ageism, and influence public understanding to create a more just, inclusive, and age-friendly society.

Change the Conversation

 Reframing aging relies on tested strategies and evidence-informed tools that have been found to reduce implicit bias against older people.

  • Gaining Momentum:Learn how to reframe conversations about aging with this toolkit.

gainingmomentum web

Individuals: Learn more with the communications toolkit Gaining Momentum and the video series Reframing Aging and Ageism. Contact us with questions about resources, trainings, and technical assistance at This email address is being protected from spambots. You need JavaScript enabled to view it..

Aging Organizations: To learn about opportunities for workshops and presentations to your staff, board of directors, or conference attendees, please contact Project Manager Laurie G. Lindberg at This email address is being protected from spambots. You need JavaScript enabled to view it..

Funders: If you are a funder of aging programs and would like to become involved in this ground-breaking initiative, please write to Project Director Trish D’Antonio at This email address is being protected from spambots. You need JavaScript enabled to view it.. There are opportunities for local, regional, and national activities and programs.

Who We Are

The Gerontological Society of America (GSA) partnered with seven national aging organizations to form the Leaders of Aging Organizations (LAO) to address the entrenched ageism in American society. With support from nine funders, the LAO collaborated with the social science research firm FrameWorks Institute to examine exactly what the American public thinks of aging. Research found that the public’s perception of aging is decidedly negative and antithetical to how most older people feel and what experts in the field know to be true.

Now that the research has been conducted and the communication strategies, resources, and tools have been developed and tested, the next phase of the work is underway. With the generous support of four national funders, GSA, on behalf of the LAO, has launched the next phase of the Reframing Aging Initiative. The four aims of this phase of the project are:

  • Build an infrastructure to enable broad dissemination of the reframing aging concepts to the field of aging
  • Engage the aging research, education, and practice communities to learn about and start using the reframed communication strategies
  • Provide technical support for organizations who complete workshops and trainings
  • Support state and local efforts to reframe aging locally

What We Can Do for You

  • FrameChecks: reframing experts review your communication materials and suggest ways for improving your messages with reframed language and evidence-informed narratives.
  • Workshops and presentations: Master Trainers provide engaging and interactive sessions on the reframing aging concepts, narratives, and tools for your organizations and conferences.
  • Technical assistance:  trained reframers help you fine-tune your messages as a follow-up to workshops and presentations.

Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. to learn more.

Funders and Organizations

     hartford 2019
archstone 2019   rrf 2019   scan 2019



Related Content


Toolkit: The Reframing Aging Initiative relies on tested strategies and evidence-informed tools that have been found to reduce implicit bias against older people. These resources are available in a toolkit called Gaining Momentum.

Video Series: aging fwa image largeFor a more in-depth examination of the research behind the Reframing Aging Initiative and a tutorial on how to use the tools, you may want to access the FrameWorks Academy video series on Reframing Aging and Ageism. This resource is free, but you must create an account and a login: Reframing Aging and Ageism

Advisory Board

James Appleby

The Gerontological Society of America

Gary Epstein-Lubow

Hebrew SeniorLife

Nat Kendall-Taylor

FrameWorks Institute

Nancy E. Lundebjerg

American Geriatrics Society

Nancy Morrow-Howell

Washington University in St. Louis

Al Race

Center on the Developing Child

Linda Schotthoefer

United Way of Miami-Dade

Nora Super

Milken Institute

Project Staff

Trish D’Antonio

Project Director and Principal Investigator

Laurie G. Lindberg

Project Manager

reframing 2019

Howard B. Degenholtz, PhD, FGSA, Social Media Editor of The Gerontologist, interviews authors about their latest work and research findings published in the journal.

Subscribe to the GSA on Aging Podcast Series on:

  Listen on Apple Podcasts stitcher subscribe button Subscribe to GSA On Aging on Pocket Casts RSS

The Gerontologist Podcast – Mindfulness Interventions for Dementia Caregivers with Dr. Rebecca Collins

Dr. Degenholtz interviewed Dr. Rebecca Collins about her clinical practice and research on mindfulness-based interventions. Her paper, The Effectiveness of Mindfulness- and Acceptance-Based Interventions for Informal Caregivers of People With Dementia: A Meta-Analysis, published in The Gerontologist provides a great meta-analysis of the effectiveness of these strategies for dementia caregivers. After speaking with her, Dr. Degenholtz called his mom to see what she thinks about mindfulness and acceptance based strategies.

Article (Published online on April 4, 2018 in The Gerontologist) | Download the Episode



The Gerontologist Podcast – Use of Cannabis Among Older Adults with Dr. Brian Kaskie

Dr. Degenholtz interviewed Dr. Brian Kaskie at University of Iowa about his research on use of cannabis among older adults.  He published a Policy Studies paper, The Increasing Use of Cannabis Among Older Americans: A Public Health Crisis or Viable Policy Alternative? and has had several additional papers on this important topic.  After having a fascinating and wide ranging conversation as befits the topic with Dr. Kaskie, Dr. Degenholtz called his mom for her opinion!  

You can learn more about Dr. Kaskie's research on his project website.

Policy Studies Article: The Increasing Use of Cannabis Among Older Americans: A Public Health Crisis or Viable Policy Alternative? (December 2017 issue of The Gerontologist)

Measurement Article: Measuring Attitudes Toward Medical and Recreational Cannabis Among Older Adults in Colorado (Published online on May 14, 2019 in The Gerontologist)

Download the Episode



The Gerontologist Podcast – Homeless for the First Time with Dr. Victoria Burns

Dr. Degenholtz interviewed Dr. Victoria Burns about her paper, Homeless for the First Time in Later Life. She shared her motivation for this line of research. She also discussed a fascinating documentary project she is working that brings to life the stories of homeless older adults in Calgary.  You can learn more about "Beyond Housing" on the StoryHive website.

Article (April 2019 issue of The Gerontologist) | Download the Episode


The GSA on Aging Podcast Series is supported by the GSA Innovation Fund.


Visit GSA's webinar page to register or view archived recordings:

  • GSA/CDC Webinar part 1: "Health Literacy Considerations for Initiatives with Older Adults" (Friday, June 28, 2019)
  • GSA/CDC Webinar part 2: "Sun Protection and Sunburn Among Older U.S. Adults" (Friday, August 2)

GSA partnered with the Association of Community Cancer Centers and the International Society of Geriatric Oncology on a six-part webinar series on caring for older adults with cancer.

Annual Scientific Meeting Sessions

"Older Adults and Cancer: Building the Research and Clinical Care Infrastructure for an Aging Population" 
Momentum Discussion at GSA's 2018 Annual Scientific Meeting
Moderator: Harvey Jay Cohen
Panelists: Harvey Jay Cohen, Elana Plotkin, Peggy Burhenn
As a result of improvements in treatment and supportive care, the number of older cancer survivors is increasing, including many with comorbid conditions that complicate treatment plans. Frequently, because of the lack of research into the care of older adults with cancer and comorbid conditions, clinicians find themselves unprepared to assess and manage these complex patients. Older adults are often underscreened for cancers, the conditions are understaged when they are found, and treatment is often less aggressive than in younger individuals or not provided at all. This session will examine the relationship between aging and cancer, as well as ways that cancer research, prevention, and care can be improved for older adults. 
Supported by Pfizer. 



Pertinent Articles

Interest Group

Cancer and Aging: Advancing age increases risk of cancer. Simultaneously, age-related conditions may complicate cancer recovery and pose a lifelong challenge. The Cancer and Aging Interest Group brings together a multidisciplinary group, including clinicians, basic and social/behavioral scientists, public health practitioners, advocates and educators, to address cancer and aging across the cancer continuum. Together, we seek to identify challenges and opportunities at the intersection of cancer and aging and translate lessons from bedside to the community for older cancer survivors and their families.


The Real Faces of Careers in Aging: Interviews with a range of professionals in the field of aging.


The GSA on Aging Podcast Series is supported by the GSA Innovation Fund.


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