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Countering Ageism By Changing How We Talk About Aging

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age. Led by the Gerontological Society of America (GSA), the National Center acts on behalf of and amplifies efforts of the ten Leaders of Aging Organizations.

Support the movement to improve public perception of aging and how older people contribute to our society.

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Featured Resources

Learning Center

Learning Center

In our Learning Center you can find a library of learning resources, including toolkits, courses, webinars, and podcasts, related to the movement to reframe aging.

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Frame of Mind Video Series

Frame of Mind Video Series

This video series features 2-minute videos about the principles to reframe aging.

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Quick Start Guide

Quick Start Guide

This handy tip sheet reflects the major themes of the National Center to Reframe Aging narratives.

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Featured News

Featured Event

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Register today for the Reframing to Prevent Elder Speak Webinar on March 14th at 12PM! 

The National Center to Reframe Aging is hosting the Reframing to Prevent Elder Speak Webinar. The theme for Social Work Month 2024, recognized in March, is Empowering Social Workers! The National Center is empowering social workers and all advocates across the nation with tools to address elder speak. Special guests Mary Lou Ciolfi, JD, MS and Erin Emery-Tiburcio, PhD will be reviewing elder speak, implications of this form of discrimination in our communities, and what you can do to address it.

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Caravan Newsletter

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society.

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Check out our News page for previous issues and articles.

About Us

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age.

Online Community

Facilitators and members of the National Center can login here to access the online community networking platform.

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Climb Aboard the Caravan!

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society. Sign up now!

Click Here to Sign Up!