Reframing Aging Initiative - Who We Are

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Who We Are

The Gerontological Society of America (GSA) partnered with seven national aging organizations to form the Leaders of Aging Organizations (LAO) to address the entrenched ageism in American society. With support from nine funders, the LAO collaborated with the social science research firm FrameWorks Institute to examine exactly what the American public thinks of aging. Research found that the public’s perception of aging is decidedly negative and antithetical to how most older people feel and what experts in the field know to be true.

Now that the research has been conducted and the communication strategies, resources, and tools have been developed and tested, the next phase of the work is underway. With the generous support of four national funders, GSA, on behalf of the LAO, has launched the next phase of the Reframing Aging Initiative. The four aims of this phase of the project are:

  • Build an infrastructure to enable broad dissemination of the reframing aging concepts to the field of aging
  • Engage the aging research, education, and practice communities to learn about and start using the reframed communication strategies
  • Provide technical support for organizations who complete workshops and trainings
  • Support state and local efforts to reframe aging locally

What We Can Do for You

  • FrameChecks: reframing experts review your communication materials and suggest ways for improving your messages with reframed language and evidence-informed narratives.
  • Workshops and presentations: Master Trainers provide engaging and interactive sessions on the reframing aging concepts, narratives, and tools for your organizations and conferences.
  • Technical assistance:  trained reframers help you fine-tune your messages as a follow-up to workshops and presentations.

Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. to learn more.

Funders and Organizations

     hartford 2019
archstone 2019   rrf 2019   scan 2019


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